Embracer Group has purchased the IP rights to “The Hobbit” and “Lord of the Rings.”

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Embracer Group

The Lord of the Rings trilogy and J.R.R. Tolkien’s The Hobbit are both part of the Middle-earth Enterprises catalog of intellectual property, which the Swedish video game developer Embracer Group just acquired from The Saul Zaentz Company.

The acquisition’s financial terms weren’t made public. However, the agreement means that Embracer Group will acquire the film, video game, board game, merchandise, theme parks, and stage production rights for The Lord of the Rings and Hobbit franchises, as well as matching rights in additional Middle-earth-related literary works approved by the Tolkien Estate and HarperCollins, which have not yet been investigated.

According to Lars Wingefors, founder and group CEO of Embracer Group, “I am very pleased to have The Lord of the Rings and The Hobbit, one of the most epic fantasy franchises in the world, join the Embracer family, opening up further transmedia opportunities and synergies across our worldwide group.” “I am excited to see what this IP has in store for the future, with Freemode and Asmodee serving as the group’s launchpad. We are eager to work with both current and future external licensees in the future as our IP portfolio gets stronger.

As a feature of the arrangement, Middle-earth Enterprises will frame part of the recently established employable gathering Embracer Freemode. The organization will keep on working freely under the current Middle-earth Enterprises initiative group.

In a proclamation, Marty Glick, COO of The Saul Zaentz Company, expressed: “We at the Zaentz Company have had the distinction throughout the last 50 years of managing the Tolkien freedoms so that Lord of the Rings and Hobbit fans overall could appreciate grant winning legendary movies, testing computer games, top notch theater, and product of each and every assortment. We were unable to be more excited that it is Embracer presently assuming up the liability and we are certain their gathering will take it higher than ever and aspects while keeping up with tribute to the soul of these incredible artistic works.”

With over 20 years of experience publishing The Lord of the Rings board game and creating The Lord of the Rings: The Card Game, Embracer’s operating group Asmodee Group has a lengthy history with Tolkien’s intellectual property.

The highly anticipated Amazon series The Lord of the Rings: Rings of Power, which premieres on September 2, 2022, as well as the Warner Bros. animated film The Lord of the Rings: The War of the Rohirrim, scheduled for release in 2024, and the EA mobile game The Lord of the Rings: Heroes of Middle-earth are among significant upcoming works set in Middle-earth in which Middle-earth Enterprises has financial interests.

The legal counsel for the Embracer Group was provided by Skadden, Arps, Slate, Meagher & Flom LLP. The Saul Zaentz Company received legal counsel from Arnold & Porter and investment banking services from ACF Investment Bank.

Where was the Hobbit filmed or cast?

The locations for The Hobbit Trilogy were all found in New Zealand, on both the North and South Islands.

Lord of the rings characters

Lord of the rings characters are:


  • Played by Viggo Mortensen


  • Played by Ian Holm


  • Played by Miranda Otto


  • Played by Liv Tyler


  • Played by John Noble


  • Played by Sean Bean


  • Played by John Rhys-Davies


  • Played by Hugo Weaving


  • Played by Elijah Wood


  • Played by Craig Parker


  • Played by Karl Urban


  • Played by David Wenham


  • Played by Cate Blanchett


  •  Played by Andy Serkis


  • Played by Ian McKellen


  • Played by Brad Dourif

The Witch-king 

  • Played by Lawrence Makoare


  • Played by Bernard Hill

Treebeard Voiced by 

  • John Rhys-Davies

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